Kartell's brand charm is at the heart of the Golden Triangle in Paris

Italian brand Kartell's new boutique has diluted a historic location in Paris. The display is shown in the heart of the Golden Triangle - on Rive Droit.

For this location, the brand developed a new concept of exhibition space and - in order to get closer to the fashion world - insisted specifically on the 'boutique' concept. As a result, the exposition occupies two floors with a total area of 150 square metres, with two showcase windows attracting customers from the street. The industrial style blends in with the colourful Kartell concept; fashionable silhouettes blend in perfectly with the prestigious French district. The halls are designed according to the brand's new philosophy, which suggests a maximum of free space for experimentation. Mixing Kartell's masterpieces with the latest models, visitors to the boutique can create different layouts and interior solutions. The brand offers a new and exciting shopping experience, where customers are not just choosing interior pieces, but are immersed in emotions.

New Studio is a representative of the Italian brand Kartell in Belarus.